Employer Branding

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To attract and retain talent in today's competitive employee market, it is more than ever important to present a strong Employer Brand.

Business is like a sports team, the team with best organisation and players win. And these teams attract the best players, retains them and builds the brand around them to continue with its growth.

The best service or product is not enough to be successful, good employees are as important if not more important, (good employees can improve your product/service).

What is Employer Branding?

Employer Branding is the practice of creating the idea or image of the organisation that employees connect with. The image is then promoted to internal employees and external audience (Customers, potential customers, potential employees).

Benefits of strong Employer Branding focused organisation are:

>>Recruitment: Companies despite their size that have strong employer brand attract large number of candidates; they don't have to compete with paying more salary, can save 10-20% in payroll costs.

>> Engagement: Employer Branding creates an environment of inclusiveness and better engagement for existing employees. In return increasing job satisfaction and encouragement to refer their employer to their network.

>> Retention: A strong branded employer will populate their organisation with highly talented and engaged employees wanting to be part of the organisation for long term.

>> Competitive Advantage: An organisation with toxic culture results in large talent turn-over that not only impacts the organisation but also their clients project delivery quality. Clients are avoiding these organisations, even if they are competitive in price. Also a dissatisfied x-employee may take a position with your client and their inside to your organisation will effect your organisation's future project prospects. On the other hand, if you have a great employer branding, your organisation will attract clients wanting to do business with your company.

Speak to us today on how we could assist your organisation with Employer Branding strategy and execution.